Guess what just dropped at Toy Fair® 2025 in NYC? The LEGO Group and BBC Studios are teaming up to bring Bluey and her family into the world of LEGO® for the very first time!
Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.
Children aged 2 and up can embark on imaginative play adventures with LEGO DUPLO’s engaging sets. The LEGO DUPLO set (10458), Ice Cream Trip with Bluey, invites toddlers to relive cherished moments from the beloved TV show through immersive role-play fun. This set not only sparks creativity but also helps young builders explore emotions like joy and sharing while enjoying sweet treats and special family moments. Featuring two DUPLO figures—Dad (Bandit) and Bluey—as well as their family car, this set provides a delightful and educational way for children to develop essential skills through play.
The LEGO DUPLO (10459) Bluey’s Family House with Memory Game set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli).
The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish.
The 4+ sets include LEGO 4+ (11203) Bluey’s Family House packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form – Bluey, Bingo, Mum (Chilli) and Dad (Bandit) – alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.
The LEGO 4+ (11202) Bluey’s Beach & Family Car Trip set features minifigures Bluey, Bingo, and Mum (Chilli) minifigures. This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family – it also features the iconic Heeler family car which can fit in seated position for all three included minifigures.
The LEGO 4+ (11201) Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride and – of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe.
Lastly, the LEGO 4+ (30687) Bluey Tea Party Recruitment bag includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake and a red toadstool seat.
All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. More information around the new sets can be found here: www.LEGO.com/Bluey
